Tips for Staging an Apartment in 2023

Are you looking to get the best return on your investment when selling or renting your apartment? Look no further! This blog post will guide you through the essentials of staging an apartment, maximizing small spaces, choosing the right furniture and décor, highlighting unique features and even exploring the cost-effective alternative of virtual staging. Get ready to transform your apartment and attract potential buyers like never before!

Key Takeaways

  • Create a welcoming atmosphere with decluttering, depersonalizing and tasteful decorations.
  • Maximize small spaces with multifunctional furniture & clever storage solutions.
  • Enhance your apartment’s appeal through virtual staging, lighting & curb appeal.

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The Art of Apartment Staging: Key Principles

Apartment model staging is all about creating a space that appeals to potential buyers or renters, enabling them to envision themselves living in the apartment. The key principles of apartment staging include decluttering, depersonalizing, and creating an inviting atmosphere. To achieve this, consider following these essential apartment staging tips:


Decluttering is a vital aspect of apartment staging, as it allows your space to appear neat, inviting, and cheerful. It’s essential to remove anything that might detract from the space and create a clutter-free, inviting atmosphere. A great tip is to keep closets ideally 30 percent open during apartment staging to appeal to prospective residents.

Striking the perfect balance between decluttered and eerily vacant means having just the right amount of furniture and tasteful decorations, giving rooms, including the dining space, a cozy atmosphere. A well-chosen dining room table can significantly contribute to this feeling.


Depersonalizing your apartment plays a crucial role in helping potential buyers easily imagine themselves making it their own home. To create a more curated space, showcase personal collections in a way that highlights their beauty. Keep large, heavy pieces of furniture in place, but remove novelty items to create a more inviting atmosphere.

And if you’re staging during the winter months, scale back holiday decorations to ensure a successful staging.

Creating an Inviting Atmosphere

Creating an inviting atmosphere is all about the details. Lighting is essential to craft a cozy ambiance; consider adding light fixtures that reflect light or using window treatments to control natural light.

A fresh coat of paint can significantly enhance an apartment’s appearance, making it look larger and brighter. Neutral colors, such as whites, grays, and beiges, can create a calming and inviting atmosphere, while bolder colors like reds, oranges, and yellows energize and excite.

Don’t forget to add comfortable furniture and decorative elements, such as pillows and rugs, to make your space even more inviting.

Maximizing Small Spaces

A small apartment with multifunctional furniture and clever storage solutions

Small spaces can be a challenge, but with the right tips and tricks, you can make the most of every square foot. In this section, we’ll explore how to maximize small spaces using multifunctional furniture, mirrors, and clever storage solutions, while considering how much space is available.

Say goodbye to cramped, cluttered rooms and hello to spacious, organized living!

Multifunctional Furniture

Multifunctional furniture is a game-changer for small spaces. It offers versatility, allowing you to use one piece of furniture in various ways, perfectly suiting your needs and preferences. For example, ottomans can be used as seating or storage, tables can double as desks or dining tables, and beds can function as sofas.

When selecting multifunctional furniture, consider the size, scale, style, and color that will complement your apartment’s overall design.

Mirrors and Reflective Surfaces

Mirrors and reflective surfaces, such as glass, metal, and glossy materials, can create an illusion of a larger space. Properly placing mirrors can not only open up walls visually, but also help spread light throughout the room.

You can also use mirrored furniture to bring extra light into the space. By strategically placing mirrors and reflective surfaces, you can make your small apartment feel more spacious and inviting.

Clever Storage Solutions

In small spaces, organization is key. Clever storage solutions like built-in shelves, under-bed storage, and wall-mounted cabinets can help you make the most of limited space. These storage options can keep your apartment organized and clutter-free, making it more appealing to potential buyers or renters.

Remember, a tidy and organized space is always more inviting!

Choosing the Right Furniture and Décor

Furniture and décor play a significant role in the overall appeal of your apartment. In this section, we’ll delve into selecting the right furniture and décor for your space, focusing on scale, style, and color.

By choosing the perfect pieces, you can create a harmonious and inviting space that will capture the hearts of potential buyers or renters.


Selecting furniture that is proportional to your space is crucial for creating a balanced and visually appealing look. Assess the size and shape of the room by drawing out each room’s shape and dimensions to visualize the space. Consider the square footage and foot traffic of the apartment and select furniture that is multifunctional and helps optimize space.

By choosing the right scale for your furniture, you can make your apartment feel more spacious and inviting.


When choosing a style for your apartment, focus on neutrality and classic furniture to appeal to a wide range of potential buyers. Adding personal touches and décor can create an inviting and inspiring atmosphere. Consider using elements such as artwork, plants, or items that reflect your personality to make the space truly unique and appealing to your target demographic.

By selecting timeless pieces and adding your own personal touches, you can create a space that is truly unique.


Color plays a significant role in your apartment’s atmosphere. Neutral colors like whites, grays, and beiges create a calming and inviting atmosphere, while bolder colors like reds, oranges, and yellows can create a more energetic and exciting atmosphere.

Use color to emphasize unique features and functionality, such as a vibrant home office or a cozy small space. By carefully choosing your color palette, you can create a welcoming space that will appeal to potential buyers or renters.

Highlighting Unique Features and Functionality

A staged apartment with a home office and outdoor area to highlight the unique features and functionality

Your apartment building has unique features that set it apart from others on the market. In this section, we will explore how to highlight these features and showcase the full potential of your apartment unit.

From home offices to outdoor areas and architectural details, you’ll learn how to accentuate these elements to make your apartment truly stand out with apartment therapy techniques.

Home Offices

In today’s work-from-home culture, having a dedicated home office is more important than ever. Showcasing a well-designed home office can help potential buyers or renters envision themselves working comfortably and productively in the space.

To make the office feel inviting and inspiring, add personal touches and décor that reflect your personality. This could include artwork, plants, and other items that make the space feel like home. Consider the following points.

Outdoor Areas

Outdoor areas are a valuable selling point for any apartment, and showcasing them can generate more enthusiasm for the property. Create a cozy and inviting outdoor space by adding furniture, plants, and other decorative elements.

Use lighting to highlight specific features and make the atmosphere even more inviting.

Architectural Details

Accentuating architectural details can make your apartment stand out and draw in potential buyers or renters, especially if it has very high ceilings. Use contrast, picture framing, and adjustable uplighting to highlight arches or other architectural elements. Drapery can also be used to add architectural style and create a focal point for windows.

By drawing attention to these unique features, you can showcase the uniqueness of your apartment and make it more appealing.

Virtual Staging: A Cost-Effective Alternative

A virtual staging of an empty apartment to create an inviting atmosphere for potential buyers

For those looking for a more budget-friendly option, virtual staging is an innovative alternative to traditional staging methods. In this section, we will explore the world of virtual staging, its benefits, and how you can get started.

With virtual staging, you can showcase your apartment’s potential without breaking the bank. You can use virtual staging to create a realistic representation of what your space could look like.

What is Virtual Staging?

Virtual staging is a process in which computer-generated images are used to furnish and decorate empty rooms in a property. This innovative method creates a realistic representation of the space, allowing potential buyers to easily visualize how the room could look with furniture and décor.

Virtual staging is a cost-effective alternative to traditional home staging, offering flexibility and increased appeal to potential buyers or renters.

Benefits of Virtual Staging

Some of the benefits of virtual staging include cost savings, flexibility, and increased appeal to potential buyers or renters. Virtual staging eliminates the need for purchasing and installing physical furniture and décor, making it a more budget-friendly option.

Additionally, virtual staging allows buyers to quickly and easily explore various options and make changes as desired. With virtual staging, you can help your property shine and attract more potential buyers.

How to Get Started with Virtual Staging

To begin with virtual staging, find a virtual staging company that offers the services you need. Provide them with photos of the empty space and your ideas of how you would like it to look. Virtual staging software solutions, such as VisualStager, can help you bring your vision to life.

By utilizing virtual staging, you can create an appealing space that is both inviting and budget-friendly.

Common Staging Mistakes to Avoid

Even with the best intentions, staging mistakes can happen. In this section, we will discuss common staging mistakes to avoid, such as overcrowding rooms, ignoring lighting, and neglecting curb appeal.

By being aware of these pitfalls, you can create a beautifully staged apartment that will impress potential buyers or renters.

Overcrowding Rooms

Overcrowding rooms with furniture can make your empty apartment feel smaller and less inviting. To avoid this mistake, consider the size and layout of the room and choose furniture that is multifunctional and helps optimize space. By selecting the right scale for your furniture and avoiding overcrowding, you can make your apartment feel more spacious and inviting.

Ignoring Lighting

Proper lighting is essential in creating a welcoming atmosphere and showcasing your apartment’s best features. Ignoring lighting can result in a space that feels dark, uninviting, and unappealing to potential buyers or renters. To avoid this mistake, consider adding light fixtures that reflect light, using window treatments to control natural light, and choosing the right type of bulbs for your space.

Light fixtures can be used to create a warm and inviting atmosphere. Consider adding fixtures that reflect the fixtures.

Neglecting Curb Appeal

Curb appeal is crucial in attracting potential buyers or renters, as it creates a positive first impression of your apartment. Neglecting curb appeal can result in a less appealing property that may struggle to attract interest. To improve your apartment’s curb appeal, ensure the exterior of the building is well-maintained, the lawn is mowed, and the landscaping is presentable.

Add some vibrant flowers or plants to the front of the building and make sure the front door is in excellent condition.


In conclusion, staging your apartment is a crucial step in attracting potential buyers or renters and securing the best return on your investment. By following the essential apartment staging tips covered in this blog post, such as decluttering, depersonalizing, creating an inviting atmosphere, maximizing small spaces, choosing the right furniture and décor, highlighting unique features, and considering virtual staging, you can transform your apartment into an irresistible space that will capture the hearts of potential buyers or renters. Now, it’s time to put these tips into action and make your apartment shine!

Frequently Asked Questions

How do you stage an empty apartment?

To stage an empty apartment, focus on rooms where it matters, paint and do quick fixes, pay attention to curb appeal, bring in decor and accessories, use renderings for listing photos and think of other ways to stand out.

Use soft staging at a bare minimum with fresh towels, soap, flower vase, artwork, and a rug to define the space.

How much does it cost to stage an apartment in NYC?

Hiring a professional staging service to stage a two or three bedroom apartment in NYC can cost between $20,000 and $30,000, according to The New York Times.

What not to do when staging a house?

When staging a house, don’t leave it empty, leave personal photos on walls, forget to tidy up or go overboard with holiday decorations. Additionally, avoid filling the space with too much furniture, using furniture that doesn’t fit the room, leaving unpleasant odors or displaying knick-knacks.

Painting too darkly and in different colors throughout the home, pushing all furniture against the walls, or leaving a lack of light.

What does staged apartment mean?

Apartment staging is the process of decorating a vacant rental property to make it more appealing and help potential renters visualize living there. It typically includes enhancing the exterior curb appeal and adding interior furniture and decorations.

What are the key principles of apartment staging?

Apartment staging is all about creating a welcoming atmosphere, which means decluttering and depersonalizing are key components for success.

These two tasks can be daunting, but they are essential for creating a space that potential buyers can envision themselves living in.

Start by removing any personal items, such as family photos, artwork, and knuckles.

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